Sidr has always been a very special ingredient to me. It has been used for generations in traditional beauty rituals and I love that something with so much history can still have a place in the way we care for our skin today.
I wanted to bring Sidr into a modern skincare routine in a way that feels simple and beautiful to use every day. That is why it became such an important part of AYARA and our Sidr Radiance Cream.
I chose to pair Sidr with ingredients like niacinamide, tranexamic acid, alpha arbutin, centella, ceramide NP, squalane and sodium hyaluronate. Each ingredient was chosen with purpose to help support hydrated, smoother and more radiant looking skin.
For me skincare is about more than ingredients. It is about taking a little time for yourself and feeling good in your skin. I love being able to take an ingredient that has been treasured for generations and share it with you in a modern way through AYARA.
An ancient ingredient for modern results